From time to time, you want to see how your site performed on a given timeframe, as compared to another previous timeframe. For example, you may want to measure how your site and overall business performed during the first quarter of 2014, then compare that data to the figures and statistics of the first quarter of 2013. This is called a sales performance report. Others like to call it the "benchmarking report" for sales.
Many people think that writing keyword-rich content is the be all and end all of search engine optimization (SEO). While it’s true that article writing can get your website on the first page of Google, SEO article writing alone won’t keep in its place. Of course, social media marketing, article marketing and blogging helps, but there’s also another way to optimize your site and that’s by uploading videos to it.